Mash Direct is a farming and food production enterprise based in Comber, County Down, Northern Ireland. Founded by Martin and Tracy Hamilton as a family business, in 2004 diversifying from their potato and vegetable farm to producing products more convenient to consumers.

In 2016, Mash Direct employed 180 people at its farm. The company produces and supplies vegetable and potato products to supermarkets and independent retailers across the UK and Ireland and exports to the USA and the Middle East.

Jack joined the company as a Director with a remit for Marketing & Export in 2012 after a successful career working as a consultant in London, and is now the Chief Executive Officer.