Foundation Earth is an independent, non-profit organisation established to issue front-of-pack environmental scores on food products, enabling consumers to make more sustainable buying choices. We have brought together expert scientists and leading figures from food production and retailing across the UK and EU who all share a vision of a future food industry that doesn’t destroy Planet Earth.
Foundation Earth has also brought together the world’s two leading systems for measuring the environmental impact of an individual food product and communicating the information clearly and simply to consumers via a front-of-pack score. Its aim is to promote more sustainable buying choices from consumers and more environmentally-friendly innovation from food producers, who will be determined to secure a better score.
The Foundation’s pilot launch in Autumn 2021 will use a traffic-light style system developed by Mondra, using data from the academic paper Poore & Nemecek (2018).
The pilot will run in parallel to an intensive nine-month development programme, supported by Nestlé, that will combine the ‘Mondra’ method with a system devised by an EU-funded EIT Food consortium of Belgium’s Leuven University and Spanish research agency AZTI.
The Mondra and EIT Food systems are unique globally, in they both allow two products of the same type to be compared on their individual merits via a complete product life cycle analysis, as opposed to simply using secondary data to estimate the environmental impact of an entire product group. This method of individual assessment using primary data is crucial to encourage sustainable innovation in the international food supply chain.
The Foundation Earth R&D programme will produce an optimum and automated system for use across the UK and EU by 2022.

Denis Lynn

Founder

Foundation Earth was Denis Lynn’s idea and creation.

Denis Lynn was one of the world’s leading food entrepreneurs. Foundation Earth was his idea and creation, but he tragically died in May 2021, before he could see his ambition realised.
Denis was the founder of Finnebrogue Artisan and at the heart of many food revolutions over his 35 year career in the food industry.

Scientific Advisory Committee

Prof Chris Elliott OBE

Queen's University
Chairman, Scientific Advisory Committee

A professor at Queen’s University Belfast, Chris is a highly respected scientist. Having published more than 300 papers in the field of detection and control of chemical contaminants in agri-food commodities, he led the UK government’s independent review of food systems following the 2013 horsemeat scandal.

He is the Director of the ASSET Technology Centre, which collaborates with agri-food companies and provides early detection of contaminations across the entire food chain, as well as looking into the ability to detect food fraud using emerging technologies.

The purpose of the Foundation Earth Scientific Committee is to ensure the scientific rigour of the systems used within Foundation Earth; to provide advice, and to provide recommendations to the main Foundation Earth Board to assist with the development of an optimum environmental labelling system.

The committee brings together leading European food and environmental scientists, including from Spain, Belgium and the United Kingdom.

 

The committee is chaired by Professor Chris Elliott OBE.

Industry Advisory Group

Members of the industry advisory group agree to explore the potential for environmental labelling on food products and support Foundation Earth’s ambition to help build a more sustainable food industry.
The industry advisory group will be a sounding board for the full Foundation Earth board and the Foundation’s scientific advisory committee.

Andy Zynga

EIT Food

EIT Food, established by the European Institute of Innovation & Technology (EIT), is building an inclusive and innovative community of diverse food sector partners, to drive innovation and entrepreneurship across Europe.

Andy Zynga is a Food Systems, Innovation, Telecoms and Technology Services CEO and Board of Directors Member with proven international track record in building profitable businesses in the USA and Europe as company CEO, resulting in 3 successful exits including one IPO and 2 trade sales.

Andy has the experience and drive to build businesses to profitability and self sustained revenue generation, corporate turnarounds, as well as getting larger corporate entities through needed change, Managing a Non-Profit, European Union Services

Claire Hughes

Sainsbury's

Sainsbury’s is the second largest chain of supermarkets in the United Kingdom. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company became the largest retailer of groceries in 1922.

Claire has worked in the food industry for over 15 years, currently working as the Director of Food & Innovation at Sainsbury’s. She has a BSc in Parasitology from the University of Glasgow and a MSc. in Nutrition & Metabolism from the University of Aberdeen.

Johannes Weber

Nestlé

Nestlé is the world’s largest food & beverage company with more than 2000 brands. Through their three ambitions they are unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Johannes is Nestlé’s European Affairs Manager, and has over 20 years of experience working on the European Stage.

Christina Rodriguez Domingo

Eroski

Eroski is a Spanish supermarket chain with nearly 1,000 outlets spread across Spain. Christina is Eroski’s sustainability manager.

Cathryn Higgs

Co-op

Co-op Food is a brand devised for the food retail business of the consumer co-operative movement in the United Kingdom. The brand is used by over 15 different co-operative societies which operate over 4,000 shops.

Catherine is the Head of Food Policy at The Co-op.

Brett Van de Bovenkamp

Tyson Foods

Tyson Foods, based in Springdale, Arkansas is one of the largest exporters and marketers of chicken, beef and pork in the world.

Brett has spent over 27 years working within the food sector, having worked as a Director for some very well known brands.

Jaspal Chada

Veetee Rice

Veetee Rice Limited is one of the largest rice companies in the UK, supplying rice to major supermarkets and exporting internationally to over 50 countries, from its headquarters in Rochester, Kent

Jaspal has spent over 35 years working in the food sector starting off working in Marketing and worked his way up to Senior Management and Directorships. He is currently Chief Executive of VeeTee Rice.

Dominic Darby

Marks & Spencer

M&S is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers around the world.

Dominic has spent over a decade in the food industry helping to develop leading brands, and is currently the Head of Innovation at M&S Foods.

Trevor Lockhart

Fane Valley

Fane Valley are an agricutural co-operative run by farmers. They are the largest retail distributor of animal health and farm supplies in Northern Ireland.

Trevor is the Group Chief Executive at Fane Valley Co-op. He worked is way through the business after 12 years at the Ulster Farmers’ Union.

Jack Hamilton

Mash Direct

Mash Direct is a farming and food production enterprise based in Comber, County Down, Northern Ireland. Founded by Martin and Tracy Hamilton as a family business, in 2004 diversifying from their potato and vegetable farm to producing products more convenient to consumers.

In 2016, Mash Direct employed 180 people at its farm. The company produces and supplies vegetable and potato products to supermarkets and independent retailers across the UK and Ireland and exports to the USA and the Middle East.

Jack joined the company as a Director with a remit for Marketing & Export in 2012 after a successful career working as a consultant in London, and is now the Chief Executive Officer.

Morten Toft Bech

The Meatless Farm Co

Founded by Morten Toft Bech in 2016, The Meatless Farm Co produce vegan, plant-based meats which are primarily made from pea protein.

Morten is an investor & entrepreneur who is working hard to reduce the environmental impacts of the food we eat andbuild a more sustainable world.

Declan Ferguson

Finnebrogue Artisan

Finnebrogue is the UK’s leading artisan food producer. They combine groundbreaking innovation, advanced high-speed production methods and artisanal values to produce fantastic food from their base in County Down, nestled within the ancient woodlands and rolling hills of the Finnebrogue estate.

Declan is Research, Development & Technical Director at Finnebrogue Artisan, having joined the firm in 2014 and has spent 20 years working for some of the top brands in the food business.

Declan leads a team of technologists and ensures Finnebrogue is at the forefront of market innovation, delivering high quality food day after day. He also works to establish more sustainable food production and seeks out new ways that the firm can produce food that is better for the planet that we all rely on.

Andy Wright

Greencore

Greencore is a leading manufacturer of convenience foods, supplying a wide range of chilled, frozen and ambient foods to the retail and food service industry in the UK.

Andy Wright is Greencore’s Head of Sustainability, with over 19 years of experience in the industry.

Andy has a BSc in Environmental Management from the University of Leeds and a PGC in Sustainable Business from the University of Cambridge

Alexander Liedke

Lidl

The Lidl retail company, headquartered in Neckarsulm, Germany, forms part of the Schwarz Group and is one of Europe’s leading food retailer companies. Lidl is present in more than 30 countries around the world. As a discount retailer, Lidl places value on an optimal price-quality ratio for its customers. Sustainability forms part of the discounter’s commitment to fulfilling its quality promise every day and the company assumes responsibility for people, society and the environment as part of it’s overall sustainability strategy.

Within Lidl’s international CSR sourcing department, Alexander is responsible for the technical planning and implementation of strategic environmental programmes in Lidl’s supply chain. He has worked within sustainability for over 10 years.

Gloria Gabellini

PepsiCo

Victoria Pearse

Aldi

Anna Turrell

Tesco

David Jiscoot

Danone

Jacqui Wetherly

Starbucks

Steven Butts

Morrisons

Benjamin Thomas

Waitrose