Foundation Earth is an independent, non-profit organisation established to issue front-of-pack environmental scores on food products, enabling consumers to make more sustainable buying choices. We have brought together expert scientists and leading figures from food production and retailing across the UK and EU who all share a vision of a future food industry that doesn’t destroy Planet Earth.
The Foundation’s pilot launch in Autumn 2021 will use a  farm to shelf methodology developed using data from the academic paper Poore & Nemecek (2018).
The pilot will run in parallel to an intensive nine-month development programme, supported by Nestlé, that will analyse the benefits of our farm to shelf metodology against a leading PEF aligned farm to fork methodology.
Both methodologies will allow two products of the same type to be compared on their individual merits via a complete product life cycle analysis, as opposed to simply using secondary data to estimate the environmental impact of an entire product group. This method of individual assessment  is crucial to encourage sustainable innovation in the international food supply chain.
The Foundation Earth R&D programme will produce an optimum and automated system for use across the UK and EU by 2022.

Denis Lynn


Foundation Earth was Denis Lynn’s idea and creation.

Denis Lynn was one of the world’s leading food entrepreneurs. Foundation Earth was his idea and creation, but he tragically died in May 2021, before he could see his ambition realised.
Denis was the founder of Finnebrogue Artisan and at the heart of many food revolutions over his 35 year career in the food industry.

Board of Directors

Foundation Earth is managed by the Board of Directors. As well as dealing with the running of the organisation, they also receive recommendations from both the Scientific and Industrial Committees. Our board are entrusted with ensuring Foundation Earth continues to provide clear, credible front-of-pack environmental scores.
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Cliona Howie

Chief Executive Officer

Cliona is the Chief Executive Director of Foundation Earth driving systemic change across the agro-food sector. She has broad background in the environmental sector. She has worked as an environmental specialist for over 23 years, starting as an expert in Environmental Impact Assessment evaluating UK development plans for the county of Surrey and the Network Rail Power Supply Upgrade initiative.

Cliona has chaired the European Commission’s Enterprise Europe Network Environment Sector Group, driving the uptake of resource efficiency and circular economy solutions for SMEs across Europe. Cliona has also collaborated as an expert with the European Commission on advancing the circular economy, climate policy and innovation agenda as a member of the Circular Economy Expert Finance Group and the EU Coordination Group on Circular Economy. She has worked across Europe with national and regional public authorities to design, develop and deliver large scale, multi-sectorial plans for decarbonization and transition to a low-carbon, circular economy for industrial value chains.

In addition, Cliona is the leading circular economy expert Foundation COTEC, Spain’s leading innovation expert group and has served as an expert evaluator and judge of climate and circular economy initiative.

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Jago Pearson


Jago is Chief Strategy Officer at Finnebrogue Artisan, setting the long-term strategic direction of the business, as well as leading the firm’s public affairs engagement, media relations and business-to-business communications.

Jago directed the media launch of Finnebrogue’s revolutionary nitrite-free Naked Bacon, acclaimed as the most talked about food product launch for many years. He now leads the firm’s activity in driving the nitrite-free agenda; in promoting more sustainable food production; and works closely with Finnebrogue’s customers and partners to promote the world-beating products that we produce.

Before joining Foundation Earth, Jago was a director at one of London’s leading political communications and public relations firms, Media Intelligence partners. During this time he advised some of the highest profile campaigns, companies and charities in the UK, as well as former cabinet ministers, members of Parliament and Members of the European Parliament. He worked on the historic campaign to leave the European Union in 2016.

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Andrew Carlin


An experienced board member, company director and senior manager, Andrew is active in both policy and practice in knowledge transfer and innovation between higher education and industry.

He has leadership roles held in professional organisations nationally in UK and across Europe and was recently seconded to UK government Business, Energy & Industrial Strategy department to advise on knowledge exchange and commercialisation policy and best practice.

Andrew holds a Master’s Degree in Management from Henley Business School and a Law degree from University of Sheffield.

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Kerry Lynn


Kerry graduated with an honours degree in Law & Accounting from Queens University, Belfast in 2004. After a year spent travelling solo, she returned to Belfast’s Institution of Professional Legal Studies to qualify as a solicitor, specialising in Immigration Law at the Law Centre before, heading up the Finance and HR departments at Finnebrogue for seven years during a period of phenomenal growth both in staff numbers, and in cash investment. Leaving Finnebrogue’s full time employment in 2015 to start a family and pursue other interests, she remains a Director on the Board.

Since 2015, as well as juggling a busy family life with 3 young children, she runs her own business with her husband Aaron, and has set up and chairs Open Ormeau Community Collective. She is also a member of both the Climate Coalition NI, the group that created the Northern Ireland Assembly PMB for a Climate Bill for Northern Ireland, and a member of Trust The People, a UK-wide group that runs courses on participative democracy to promote community strength and resilience to meet and mitigate the climate crisis. 

Scientific Advisory Committee

Prof Chris Elliott OBE

Queen's University
Chairman, Scientific Advisory Committee

A professor at Queen’s University Belfast, Chris is a highly respected scientist. Having published more than 300 papers in the field of detection and control of chemical contaminants in agri-food commodities, he led the UK government’s independent review of food systems following the 2013 horsemeat scandal.

He is the Director of the ASSET Technology Centre, which collaborates with agri-food companies and provides early detection of contaminations across the entire food chain, as well as looking into the ability to detect food fraud using emerging technologies.

The purpose of the Foundation Earth Scientific Committee is to ensure the scientific rigour of the systems used within Foundation Earth; to provide advice, and to provide recommendations to the main Foundation Earth Board to assist with the development of an optimum environmental labelling system.

The committee brings together leading European food and environmental scientists, including from Spain, Belgium and the United Kingdom.


The committee is chaired by Professor Chris Elliott OBE.

Industry Advisory Group

Members of the industry advisory group agree to explore the potential for environmental labelling on food products and support Foundation Earth’s ambition to help build a more sustainable food industry.
The industry advisory group will be a sounding board for the full Foundation Earth board and the Foundation’s scientific advisory committee.

Andy Zynga

EIT Food

EIT Food, established by the European Institute of Innovation & Technology (EIT), is building an inclusive and innovative community of diverse food sector partners, to drive innovation and entrepreneurship across Europe.

Andy Zynga is a Food Systems, Innovation, Telecoms and Technology Services CEO and Board of Directors Member with proven international track record in building profitable businesses in the USA and Europe as company CEO, resulting in 3 successful exits including one IPO and 2 trade sales.

Andy has the experience and drive to build businesses to profitability and self sustained revenue generation, corporate turnarounds, as well as getting larger corporate entities through needed change, Managing a Non-Profit, European Union Services

Sarah Sim


Sarah is currently the Environmental Sustainability Programme Director in Unilever’s Safety and Environmental Assurance Centre (SEAC). She is responsible for the development and execution of Unilever’s environmental sustainability science strategy and for the application of science to inform business decision-making with expert knowledge of environmental sustainability issues especially related to fast-moving consumer goods (FMCG), agricultural systems, bio-based/renewable ingredients and issues of land use and land-use change.

Sarah has a track record in the development and application of approaches to assess the environmental impacts of technologies, products and organisations, including Life Cycle approaches, predictive and spatial modelling, biodiversity and ecosystem indicators. She leads various collaborative research projects with world-class universities and holds an EngD in Environmental technology from the University of Surrey; doctoral research was conducted based at Marks & Spencer and focused on the sustainability of food supply chains.

Johannes Weber


Nestlé is the world’s largest food & beverage company with more than 2000 brands. Through their three ambitions they are unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Johannes is Nestlé’s European Affairs Manager, and has over 10 years of experience working on the European Stage.

Claire Hughes


Sainsbury’s is the second largest chain of supermarkets in the United Kingdom. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company became the largest retailer of groceries in 1922.

Claire has worked in the food industry for over 15 years, currently working as the Director of Food & Innovation at Sainsbury’s. She has a BSc in Parasitology from the University of Glasgow and a MSc. in Nutrition & Metabolism from the University of Aberdeen.

Christina Rodriguez Domingo


Eroski is a Spanish supermarket chain with nearly 1,000 outlets spread across Spain. Christina is Eroski’s sustainability manager.

Cathryn Higgs


Co-op Food is a brand devised for the food retail business of the consumer co-operative movement in the United Kingdom. The brand is used by over 15 different co-operative societies which operate over 4,000 shops.

Catherine is the Head of Food Policy at The Co-op.

Brett Van de Bovenkamp

Tyson Foods

Tyson Foods, based in Springdale, Arkansas is one of the largest exporters and marketers of chicken, beef and pork in the world.

Brett has spent over 27 years working within the food sector, having worked as a Director for some very well known brands.

Jaspal Chada

Veetee Rice

Veetee Rice Limited is one of the largest rice companies in the UK, supplying rice to major supermarkets and exporting internationally to over 50 countries, from its headquarters in Rochester, Kent

Jaspal has spent over 35 years working in the food sector starting off working in Marketing and worked his way up to Senior Management and Directorships. He is currently Chief Executive of VeeTee Rice.

Lucinda Langton

Marks & Spencer

M&S is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers around the world.

Trevor Lockhart

Fane Valley

Fane Valley are an agricutural co-operative run by farmers. They are the largest retail distributor of animal health and farm supplies in Northern Ireland.

Trevor is the Group Chief Executive at Fane Valley Co-op. He worked is way through the business after 12 years at the Ulster Farmers’ Union.

Jack Hamilton

Mash Direct

Mash Direct is a farming and food production enterprise based in Comber, County Down, Northern Ireland. Founded by Martin and Tracy Hamilton as a family business, in 2004 diversifying from their potato and vegetable farm to producing products more convenient to consumers.

In 2016, Mash Direct employed 180 people at its farm. The company produces and supplies vegetable and potato products to supermarkets and independent retailers across the UK and Ireland and exports to the USA and the Middle East.

Jack joined the company as a Director with a remit for Marketing & Export in 2012 after a successful career working as a consultant in London, and is now the Chief Executive Officer.

Morten Toft Bech

The Meatless Farm Co

Founded by Morten Toft Bech in 2016, The Meatless Farm Co produce vegan, plant-based meats which are primarily made from pea protein.

Morten is an investor & entrepreneur who is working hard to reduce the environmental impacts of the food we eat andbuild a more sustainable world.

Declan Ferguson

Finnebrogue Artisan

Finnebrogue is the UK’s leading artisan food producer. They combine groundbreaking innovation, advanced high-speed production methods and artisanal values to produce fantastic food from their base in County Down, nestled within the ancient woodlands and rolling hills of the Finnebrogue estate.

Declan is Research, Development & Technical Director at Finnebrogue Artisan, having joined the firm in 2014 and has spent 20 years working for some of the top brands in the food business.

Declan leads a team of technologists and ensures Finnebrogue is at the forefront of market innovation, delivering high quality food day after day. He also works to establish more sustainable food production and seeks out new ways that the firm can produce food that is better for the planet that we all rely on.

Andy Wright


Greencore is a leading manufacturer of convenience foods, supplying a wide range of chilled, frozen and ambient foods to the retail and food service industry in the UK.

Andy Wright is Greencore’s Head of Sustainability, with over 19 years of experience in the industry.

Andy has a BSc in Environmental Management from the University of Leeds and a PGC in Sustainable Business from the University of Cambridge

Alexander Liedke


The Lidl retail company, headquartered in Neckarsulm, Germany, forms part of the Schwarz Group and is one of Europe’s leading food retailer companies. Lidl is present in more than 30 countries around the world. As a discount retailer, Lidl places value on an optimal price-quality ratio for its customers. Sustainability forms part of the discounter’s commitment to fulfilling its quality promise every day and the company assumes responsibility for people, society and the environment as part of it’s overall sustainability strategy.

Within Lidl’s international CSR sourcing department, Alexander is responsible for the technical planning and implementation of strategic environmental programmes in Lidl’s supply chain. He has worked within sustainability for over 10 years.

Gloria Gabellini


Victoria Pearse


Anna Turrell


David Jiscoot


Jacqui Wetherly


Steven Butts


Benjamin Thomas


Sukru Dincer


Sukru joined Unilever in Turkey in 1998 and has over 23 years of Unilever service, working across Icecream, Foods, Home Care and Beauty Personal Care Categories – both in global/regional and local roles. His latest senior posts include Global VP Marketing Unilever Foodsolutions, Regional VP Foods NAMETRUB (North Africa, Middle East, Turkey, Russia, Ukraine, Belarus), VP Foods&Refreshment Turkey, VP Home&Personal Care Turkey.

Sukru is based in the Netherlands and was recently appointed as Global VP Digital & Sustainable Choices, leading the Digital Iconic Programme (LEAP) as part of Unilever Global Marketing & Digital Leadership Team of Conny Braams (Unilever CDMO).

He attended German High School Istanbul, is an honour graduate from Bosphorus University Mechanical Engineering with MBA degree from Koc University and serving at the International Advisory Board of Koc University since 2018. Married to Seda since 1999 and proud father of Demir since 2005.